I pulled up to his store
He had opened a lighting shop.
It was potentially a very good or bad
day.
His money had gone into heavy
advertising
For this post Thanksgiving retail event.
I hadn’t considered it could be both
great and a disaster.
Inside “Ron Lights Up Your Life” shop I
saw joy
They sold almost all their inventory.
Ron in great humor had bought beer and
wine
For his five employees and a dog bisque
for Ted.
I smiled and offered a toast to his good
fortune,
While feeling guilty because I had not
Reviewed his strategy and projected
numbers.
He will be a month without new
inventory.
His spectacular event will have cost
more
Than the revenue it had produced.
Any benefit from knowing people liked
his store
Would be decimated by having little to
sell
Before Santa and his exuberant customers
Will have finished their shopping.
No comments:
Post a Comment