Friday, March 17, 2017

What’s in a Name

A conundrum:
We had a great business idea that needed a great name.
After hours we reduced the criteria to three elements:
Something reassuring, yet explosive and suggests the future.
For some reason there were no cheers.
Just Marvin and I voted to incorporate
Our next business adventure, under that epithet.

It’s 20 years, maybe 30, maybe 40.
We’ve long since forgotten our “awesome” business idea.
But that name, which bespoke
Strength, huge returns and “NOW”.
Has yet to attach itself to a big spender.
Still I can see 10,000 locations with banners declaring:
TIP TOP URANIUM for Home Protection
It wipes out bugs, unwanted neighbors, in-coming missiles

And leaves your home spotless.

No comments: