Timing may not be everything,
But it sure can make you look prophetic.
Such was the nature of our new business.
Yes we had done a few things right,
That included going for the smaller market,
Not because it was small.
It was where we wanted to be.
Los Angeles and its environs made more sense:
More people, warmer weather
And the LA Times advertising reach.
But it wasn’t San Francisco.
The business prospered and we sold.
Why sell when things are going well?
One self-satisfying answer was
We had saved enough and wanted out.
Another, not as flattering, was anxiety:
Semi rational thoughts of bad endings.
How could we claim victory if we never sold?
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